Site valuation for SEO

That's a question that is difficult to answer. 'SEO' valuation generally refers to the value of a link on the given page to give another page better positioning in the SERPs.

A higher PR site will always help more. If the actual *page* (not another page on the same site) that you'll put the link on is high PR then the value for a link on that page goes up significantly.

The topic of the site and/or the page is also very relevant. If you've got a site about dog 'stuff' and you've got a client who wants to put a link on your 'dogtraining.htm' page who is selling boats - the PR of the page will help but the topic is off. If however somebody selling 'dog school' wants to put a link on your 'dogtraining.htm' page, the value is much higher.

Determining an actual 'price' is like any other market. The 'value' or the 'price' is whatever you can get somebody to consistently pay.

'Traffic' to your site is a whole nuther subject. In that case you've got traffic that is coming to your site that you're going to 'push' to your client's site.
The best way I know to determine 'valuation' for that kind of page is to find comparisons as close as you can to it in google's adsense ads. How much are they paying for a click to an ad on a page like yours. You can also check AdWords CPC to help 'guesstimate' the value of a link on your page.

View the original article here