How to improve quality score in Adword campaign.

Hi Nevedita,

Yes, you can try the option given by Tim Green. Apart from it, you can also look into other no. of reasons affecting the quality scores (QS)

AdRank = Max. CPC x Quality Score

Actual CPC = (AdRank of the position below/Quality Score) + $.01

Relevance of-
keyword to the ad copy
keyword to the landing page copy
ad text to the landing page copy
and Historical click-through rate

So improved relevance results
- More clicks at lower CPC- More conversions at lower CPA- Higher ROI
Hope this helps.
SJ

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