The Most Powerful Word In Copywriting

Hey guys,

A lot of writers argue over the most powerful word in copywriting, but the answer is surprisingly simple. The most powerful word in copywriting is "FREE" ...period.

http://www.barrdirect.com/1/post/2012/12/the-single-most-powerful-word-in-copywriting.html

There's a lot of truth to the word "FREE" and just how persuasive it can be to cheap people. It really depends on the target audience you're pursuing, the niche, what you're selling, the price, the pre-sales hype you've built before you've launched the sales page and a lot of other various factors.

I will agree that 'free' is definitely up there but in some cases, discount, quickest and instant can play a role as well. Some people aren't necessarily cheap and want free things but they want an INSTANT solution to their problem. They don't want to wait weeks to see results, they want their results right now.

For me, the most persuasive word for me is results. True and proven results on a product are far more influencing on me than the word free or any other basic sales tactic that works on the majority of people. I've always been that way though, even before I got into the IM scene.

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