Before you let someone publish your article on their site...

... be sure to check out their backlink profile. Why? Simply because otherwise you can get 1) penalized 2) banned from Google.

Most people are happy to receive a backlink from each and every site that accepts his article, however that's a big mistake. If you're using blog networks / guest post "communities" make sure that the site you're receiving your backlink from is legit. How to do that? Easy, just take a look at their link profile with MajesticSEO and/or Open Site Explorer (by SEOmoz) and/or ahrefs. Check out the anchor texts first, if you see anything out of ordinary (virus, drugs, pr0n and whatnot!) then walk away. Then check out randomly a couple of sites in that list. It's good if they have social media presence! Facebook pages, Twitter accounts, YouTube channels and so on. Do they seem spammy? Are they (possibly) part of a blog network? If yes, then again: walk away.

"Guest posting" is on the radar of Google's spam team. If you don't do it right, you can get hurt pretty badly!
This is an ad that I inserted!
Good luck,
Mark

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