Critical Components to SEO Success in 2013

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

2012 has been an exciting year for search marketers. Google released algorithm updates at an unprecedented rate. New concepts like "AuthorRank," "Link Disavow Tool," and "Social Signals vs. Backlinks" have challenged SEO experts to review current strategies. Among all the change and ambiguity, the ability to drive incremental revenue and/or leads has remained constant. The upcoming year will present new obstacles and opportunities for agile search marketers.

Here are the top SEO considerations heading into 2013:

Organic CTR Will Continue to Decline

Google will continue to feature its "money-making" products in search results. YouTube, Google

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