Despite APIcalypse SEOs Still Need Rank Tracking Data

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

As you may have heard, Google is clamping own on how tool owners use their APIs. For many businesses these policy changes raise some serious concerns, and for many SEOs, the moved seemed to herald the end of their world. 

Hearing about Raventools dropping support for rank tracking next year, got me mulling over some questions. How valuable are rankings? Will our clients be upset without this data? How do we use rankings anyway? 

I’ve been doing SEO for 7

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