The Search Marketing Roller Coaster: 2012 Year in Review

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

Well, 2012 has been one of hell a ride for the search marketer. The only way to describe it is a series of ups and downs, thrills and spills, twists and turns. It has been a roller coaster of a year.

Regardless of your type of business, practices, and online discipline the convergence of so many forms of marketing, technical change, increased local and mobile adoption and fusion of big data has had an impact on everyone in the industry.

Over the next couple of weeks, some of the top expert from SEW will share insights, yearly reviews, and tips on SEO, PPC, social, local and mobile as we enter 2013. As a précis to that – today I wanted to give you an overview of the key changes the industry has faced in 2012 and share my list of top articles that highlight change throughout 2012.

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