Social Media ROI: How To Define a Strategic Plan

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align to business objectives for tangible measurement!

Following the Social Media Strategy Funnel

Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.

Start by following the social media strategy funnel. Before diving into tactics, you need to define social media goals that align with business objectives.

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