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What is an e-zine? Well an e-zine is an online magazine that is related to a specific niche/market and generally are building huge lists with very targeted subscribers in that particular niche/market. There is a great advantage to getting into e-zine marketing and making it part of your traffic generating methods.
When marketing to a huge audience as targeted as e-zine traffic you will gain a big boost in traffic and authoritativeness in your niche. How are you going to drive traffic from e-zines? There are only two ways to drive traffic from e-zines free or paid. There is always a free way to get traffic you just need to know how. Let us begin with the free traffic generation form e-zines.
Free E-zine Traffic
There is one way and only one way to leverage traffic from e-zines for free. This is article writing. Keep in mind that you are writing for an online magazine, and most of these do have offline magazines as well. You want to make sure to write an article that is completely original for each e-zine you are submitting too. You must gain a good amount of knowledge about the subject of your article, so you can provide quality to their subscribers when your article is sent out.
When you submit your article to e-zines they will generally send your article out to their list of subscribers. Remember when I mentioned e-zines build huge lists, this is where you can take advantage of that and drive traffic without a list of you own. When you write a good quality article and the e-zine approves it the traffic you can potentially get from your article is astonishing.
Do not let this scare you article writing is not that hard and can be done, and you don’t have to be a pro in your niche. All you have to do is write something that gives the e-zines subscribers something of relevancy and stands out from the pack a bit.
Be very creative with your writing, and stay focused. Don’t get caught up with using big words and trying to know more than you do. Be precise and gain attention to the subscribers and the e-zine owner.
E-zine Marketing Paid
The easiest way to get your message sent out to an e-zine list is to pay for advertising in their current newsletter. This can come in the form of solo ads, classified ads, and banner ads.
Solo Ads
Solo ads are just that, an email sent out to an e-zines list that is all about you and your message, back linking to your site. With a solo ad you can gain attention and drive good targeted traffic to your site. There will be guidelines that you must follow when creating a solo ad. This is up to the e-zine as well as price. I have seen solo ads as low as $50 and as high as $4000, so it can be done if your budget is low.
You can leverage a solo ad buy sending that traffic to a squeeze page building your list, a review page of a particular product in the niche you are in, or a sales page of your own product or someone else’s.
The traffic from a solo ad is already targeting and the chance of a new visitor to your site taking action is much greater then general advertising. See what solo ads can do for you.
Classified Ads And Banner Ads
Classified’s and Banners fall in the same category. Your ad will be placed in specific location within the newsletter and ad cost depends on placement. With classifieds you are writing text in order to generate a click, and with Banners you are displaying an image to generate clicks.
You will usually pay for 1 to 5 issues of the newsletter for which your ad will be displayed. Some e-zines will let you pay cost per impression, but for the most part it will be per issue.
Classifieds and banners are generally much cheaper than solo ads, but do take testing and time and can add up. They do work and you can experiment, but if you are looking to pay for advertising with e-zines I highly suggest solo ads.
Conclusion
If you want to take this on alone you will have to first find the e-zines you want to submit articles to if they take them, and work out advertising with them personally. You are going to want to make sure they are not going to scam you and just take your money as well. I know it sucks, but there are people out there that do this. I hope this article was informing, and can help you with you internet marketing career.
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