Quick question about exact-match keywords

I have a campaign on phrase match. I see that the ad is getting triggered by these two keywords. They are

pheonix seo agency
seo agency phoenix

Now, I want to change the keyword to exact match. So should I ONLY add [phoenix seo agency] because it is the same as [seo agency phoenix]? Or do I add both.
This is an ad that I inserted!
I know it's a silly question, and I have answered this in my head before but I'm not sure what to do.

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