Tool to check Keyword Position

Stuff stops working from time to time but this should work. http://www.searchenginegenie.com/google-rank-checker.html

That being said, its not a good idea to run these tools very often. Google is not a huge fan of automated queries.

There are a few websites you can use as a member as well. I have to remember where it is though. I do stuff manually.

Nigel

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6 Keyword Research Mistakes You Might be Making

A GUIDE TO MAKING THEM COUNT -

“Keyword research is an all too often under-appreciated aspect of SEO.
I’ve written a few keyword research posts here on SEOmoz and that’s because I believe it to be the blueprint of any successful SEO campaign.

Here are some of the more common mistakes that I see people make with their keyword research.

#1 – You’re being Unrealistic

“It is better to have a bigger slice of a few smaller pies rather than not getting even a slither of a much bigger pie.”

Keyword research appears to be a very straightforward task. You fire up your keyword research tool of choice and find the keywords that relate to your industry with the highest search volumes. Sadly, that’s not the way to do it if you want to see real results.

To many businesses, high-competition keywords are simply out of reach – at least in the short and medium term. Part of good keyword research is about being realistic and selecting appropriate keywords for targeting that take into account the site’s age, current authority and any future optimization that will take place.

Targeting one word keywords is quite often unrealistic but it may also prove unprofitable – someone searching for ‘Toshiba l670 laptop’ is likely to be much further along in the purchasing process that someone who searches for ‘laptops’ – think about which searcher is likely to have their credit card out already.

There’s nothing wrong with targeting generic keywords, I’m simply saying that if your campaign has limited budget and you need results in the short to medium term then targeting less trafficked, less competitive keywords is a much better way to utilize resources.

Lower traffic but lower competition keywords might not seem as exciting to target but if your website can dominate these areas fairly quickly then you are going to see far more traffic from the search engines than failing to effectively target a much more competitive term.

#2 – You’re looking at broad match instead of exact match

A seemingly simple mistake but one which many people continue to make…
Search volume is of course a very important metric when it comes to keyword research but all too often people make the mistake of looking at broad search volumes rather than the exact match figure when using tools like Google’s Keyword Tool.

There can be a huge difference between broad match and exact match search traffic for example:

There are 135,000 broad match searches each month in the UK for ‘dog kennels’ but only 14,800 exact match searches for the same keyword. Still, this wouldn’t prove particularly problematic as this is obviously still a keyword worth targeting – it would knock traffic and ROI projections way off kilter if you do these kinds of things though.

The real problem comes when you choose to target a keyword like ‘ladies leather handbags’ which has a broad match search volume of 2,400 but an exact match search volume of only 260 – failing to base your research on exact match data might mean you think you are targeting a reasonably well-trafficked keyword when in actual fact, once you’ve factored in data inaccuracies, you could be looking at a very low search volume keyword indeed.

It is widely accepted that Google’s Keyword Tool isn’t entirely accurate when it comes to search volumes but using exact match gives you the best data available when assessing how viable a keyword is to target.

#3 – You’re targeting plural instead of singular

It is very common to see a website targeting the plural version of a keyword but in most cases, it is the singular version of a keyword that people are searching for.

I see this most often on eCommerce websites where the site owner optimizes category pages and because they sell more than one product, they naturally focus on the pluralized keywords for example “tablet PCs” which actually gets 91% less searches than “tablet PC”.

I will readily admit that Google is much better at determining that a singular and plural version of a keyword are one and the same, but in many cases there are still differences in the search results. Failing to target the singular keyword can be the difference between your search listing being highlighted in the SERPs (=higher click through) and it can also mean your website appears lower (even slightly) than marginally better targeted pages – that could be the difference between making a sale and not.

#4 – You’re ignoring conversion

This one could easily turn into a rant for me because so often I come up against clients who want to rank for [insert trophy keyword] when in actual fact they’d do better (financially) targeting a different keyword or set of keywords. I try to explain that a keyword that brings in traffic is wasted bandwidth if that traffic doesn’t convert. You don’t hire my company to get traffic for traffic’s sake…you presumably hire us to help you ultimately make more sales.

The online world is competitive and it’s only going to get more competitive, therefore making the most of every penny being invested is vital.

This makes conversion and language analysis a vital part of keyword research. The human mind is the only software capable of performing a good quality ‘conversion audit’ of a keyword list because whilst there are programs out there that can filter and sort keywords to make your life easier, there’s no real substitute for industry experience and SEO knowledge.

There are some very basic indicators for example prefixes such as ‘buy’ might be a clear indicator that the traffic from this keyword is going to convert.

A keyword conversion audit is more complex than that however since each situation and market is individual. I find existing data to be a very useful way to determine which keywords are likely to convert well. If you have goal tracking setup with Google Analytics, you can easily determine the highest converting keywords your site currently gets traffic from, try to identify patterns in your highest converting keywords and then translate and apply this knowledge to other areas of keyword research.

#5 – You’re selecting keywords that are out of context

This is yet more rationale to further humanise the keyword research process because most keyword tools struggle to compute words and their meaning in the way a human would.

For example, a searcher looking for ‘storage’ could be looking for a self-storage centre, boxes and other storage furniture for the home or even professional storage solutions for a warehouse or office.

Opportunities for confused targeting are abundant which is why it is essential the keywords you decide to target are highly-relevant and laser-focused towards what your business offers.

A good way to do this is to search manually for the keywords in Google and see the kinds of results that come up, you will likely be able to get a feel for whether the keyword is applicable to the product or service you intended to target.

#6 – You’re failing to conduct keyword reviews

It is accepted that SEO is an on-going process but rarely are target keywords reviewed and audited. If a marketplace is shifting over time then you would also expect customer search behaviour to develop and evolve over time too – this makes regular keyword reviews essential.

In most markets, I find an annual review is perfectly adequate. Any time period shorter than this and there is a risk that targeting becomes a bit chaotic with efforts focused on new keywords before results on old keywords have been achieved or evaluated.

That being said, in some competitive and very fast moving markets a more regular keyword review may be required.

The aim of a keyword review is to:

* Weed out poor performing keywords
* Identify opportunities and areas for growth
* Shape your SEO strategy for the future

To do a strategic and actionable keyword review you can use this adapted version of the Boston Matrix that I like to use.

Large brands use the Boston Matrix to assess the health of their product portfolio and to identify where to concentrate their resources.

You can do the same thing for your keyword portfolio.

Sort your keywords into four categories in order to better shape your search strategy for the future.

Question marks – these are keywords in areas where growth is likely but at present you’re not getting the performance you’d expect. These are very often untapped keyword opportunities and you should plan how you are going to improve performance on these kinds of keywords.

Stars – high-performance keywords and loads of room for growth – find ways to capitalise on growth. My advice is to focus your resources of gaining results in these areas for maximum ROI in a short period of time.

Dogs – the poor performing keywords with little or no chance of growth – bin these in favour of other keywords, reallocate any resources to other areas.

Cash cows – the high performing keywords that show little opportunity for growth – look for ways to enhance and maintain performance whilst identifying patterns and translating this learning to other areas or verticals.

What mistakes do you see happening in the keyword research process? Please share them in the comments section below…”

By James Agate, founder of Skyrocket SEO and a regular SEO contributor to leading blogs and publications across the web.

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Same keyword, Same Website but rank differ on google.com and google.co.in

its related to your targets,
which region you need to dominate?
so, you can optimize your site on it,,

every region have different competitor,
and you must know it,,

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49$ and you will have your keyword at google first page ! Cheapest SEO services ever.

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Regards

Mavrikos Panagiotis

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What i do if keyword is not seen in Google search

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How can I change the currency in the Keyword tool

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Market Samurai - The Keyword Research Tool

Because it fetches data from our good old Google AdWords Keyword Tool.

What does this mean?

Everyone performing the search through GKT will see the same keywords over and over again. This is why 99% of the keywords are extremely oversaturated.

Let say you want to dive into weight loss market ok. So what will you do?

You go to GKT (like everyone else) and type in weight loss (duh!). GKT will now show you 800 keywords everyone else on the planet sees.

That's why you simply cannot use it for brainstorming. The same with Market Samurai because it just fetches keywords from GKT. Yes, it has some good data nowadays when it comes to keyword analysis fetching from Majestic SEO but it will never show you the golden nugget money makers.

As of this this moment there is no keyword tool that does this. Whether it's Market Samurai, LongTail Pro, Keyword Scout you name it ....

They simply can't. They're just tools.

Now don't get me wrong. I use some these tools myself but only on certain things. I prefer one tool on this and one tool on that. You have to understand how to use them first. They all got limited potential.

I'll tell you a BIG Secret now...You Ready?

There is one tool that can beat all of the other tools out there, that will help you find those hidden gold buyer keywords and that will definitely help you make money online ...

... it's Your BRAIN!

Yes, brain is your ultimate weapon because it can make connections no other tool can.

Let's show this on example:
You go to GKT and type in diet. Now, what will GKT do is, it will show you keywords (sorted by "relevance") related to your search term. Basically, you will see all kinds of diets there are in existence.

What it will not show you, are keywords like hydroxycut for example?

Hydroxycut is one of the top 10 diet pills in the whole world. Pretty related to our keyword diet don't you think?

Then why in the name of Google it's not in the list?

No to the weird part...

Hydroxycut and it's related searches receive tens of thousands of searches a month BUT their keyword competition is nowhere that high as of those fancy diet "related" keywords.

Now the weird thing is ... most of the time ... THE SAME PEOPLE SEARCH FOR BOTH.

Do you think a man searching for some kind of diet could eventually someday search for a "quicker solution" like diet pills?

Does that make sense?

By going after easier keywords like hydroxycut you go against much lower competition and you are targeting the exact same market.

I hope this helps a bit.

Much Love,
Tibor

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BING Keyword tool

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Starts at just $1 per CPM or $0.10 per CPC.

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keyword placement tracking in search engines

Hi,

what software is available to track search engine placement for my keyword lists? (google, yahoo and MSN specifically).

i'm not looking for a web based product, but something i can run on my desktop?

any advice appreciated!
This is an ad that I inserted!

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Good Keyword?

Why are you looking at "Broad Match", they will do you no good. If you want accurate results, you need to look at the Exact Match searches. Trust, it won't be millions of views lol.

Also, try seeing if you find a 4 tail variation. Those are normally untapped, and you typically can rank really fast. Although that's not always the case, it increases your chances for success.

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Tons of Great Keyword Domains Must Go

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Get Long Tail Pro for your Keyword Research at 75% Discount

Join DateAug 2012Posts133Feedback Score0 - [ ]

Long Tail Pro, the best Keyword Research tool used by over 3000 Internet Marketers, Better than Market Samurai and cheaper too is currently available at 75% in a 7 day offer that will expire on Friday. The regular Price is 97$ (check this link-http://www.longtailpro.com/) but you have until Friday to get it at 75% discount. Get Long Tail Pro at 75% discount Now!

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[WTS] Valid PR3, Keyword on Domain, Page #1 on SE Google

This sale will end on Dec 30th 2012 at 5:33 pm.Join DateNov 2011Locationon Your HearthPosts299Feedback Score14 (100%) - [ ]Valid PR3, Keyword on Domain, Page #1 on SE Google

MaineAquaticTherapy.com

Page 1 on SE Google with keyword: maine aquatic therapy [About 267,000 results (0.34 seconds)
Expires: 12/26/2013
Registrar: Godaddy

Payment to paypal

Regards,
Reyhan

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