Google AdWords Bulk Edit Facility: 4 Key Use Cases

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

Google has made their new bulk edit facility directly in the AdWords interface for all advertisers globally. This is a positive move that replicates some of the best features of AdWords Editor directly in the interface.

Below are some of the key use cases for this new tool and why it's going to be so helpful for your campaigns.

1. Select All

The AdWords interface has a row limit of 500 entries per table. You aren't going to be able to see all your keywords in one view, and on many accounts you won't be able to see all your ads either.

In the old system, checking the "select all" box only selected the items visible in that table (i.e., the first 500 results). Now if your table is larger than that you will get a true "select all" link:

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