Google Takes 67% Search Engine Market Share

Slowly but surely, Google continues to close in on 70 percent market share, moving up 0.1 percent again this month to take a U.S. record 67 percent of all search traffic in November, comScore reported.

It wasn’t at Bing’s expense though, as they also grew their share 0.2 percent for a total of 16.2 percent. Yahoo dropped a tenth of a percentage point to 12.1 percent, while Ask.com and AOL.com also saw slight drops – to 3 percent (down from 3.2 percent) and 1.7 percent respectively (down from 1.8 percent).

Yahoo, despite relatively new leadership, has been slipping or holding steady for the past 16 months.

The November numbers mark new records for both Google and Bing and reflect explicit core search volume. This excludes contextually driven searches that do not reflect specific user intent to interact with search results.

November saw nearly 17 billion explicit core searches, with Google sites taking the greatest piece of the pie with 11.4 billion queries. Microsoft sites accounted for 2.7 billion searches.

Bing did see an increase of 0.4 percent in “Powered by” searches, taking 25.4 percent of queries in that category. Google dominated here as well, with 69.4 percent of searches on other engines carrying their organic results.

 Tracking 2012 Search Engine Market ShareOctober: Google UK Slips Below 90%September/October: Google Smashes Record, Closes in on 70%August: Bing Gains More Ground, Yahoo Resumes Downward SlideJuly: Bing Grows, Google Repeats High, Yahoo Halts SlideJune: Google, Bing Grow as Yahoo Continues to WitherMay: Google Hits Record High as Yahoo Falls to New LowMarch/April: Yahoo Losing Streak Extends to 8 MonthsFebruary: Yahoo Sinks, Google, Bing RiseJanuary: Yahoo Slips

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