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Most blogs use the following layout for their home pages and the archives. There’s the title of the post, a short excerpt (description) and a “read more” link that points to the full article. Some blogs may also add a featured image near the post’s excerpt.
A common layout for blogsThere’s one little problem with the above layout though – it wastes your Google PageRank and thus may not be the most optimal layout as far as SEO is concerned.
Let me try explaining it in simple English.
Your blog’s homepage has a finite amount of Google PageRank that is equally distributed among all the links that exist on that page. Thus, if you put 10 links on a web page whose PageRank is 5, each of those links is passed 0.5 PageRank. If you decrease the number of links from 10 to 5, each of the links will be awarded with a PageRank of 1.
In the above example, there exist 2-3 links per post on the homepage – the post title (1), the featured image (2) and the “read more” link (3). If you can have just create one link from the home page to the inner post page, the linked page will get more PageRank which may benefit them in organic search rankings.
How? A possible solution is that you get rid of the “read more” link on the blog homepage (and archive pages) and instead apply a different CSS style to the post titles so that they instantly appear as links – you can use a different font family, increase the font size and maybe apply a different color (like some shade of dark blue).
Also see: Don’t Use NOFOLLOW for Internal Links
« An Easy Way to Access Hulu from Outside the US » Run the iOS Simulator in your Web Browserabout the authorAmit Agarwal (@labnol) is a personal technology columnist and founder of Digital Inspiration, a widely-read tech and how-to blog since 2004. He also wrote this book. Email: amit@labnol.org Topicshow-to guides apple ipad adobe pdf google docs dropbox facebook twitter wordpress youtube google adsense india inc. screencasting software tips presentations gmail Evergreen03/10/2009How to Install WordPress on your Computer In 5 Minutes16/03/2009How to Check Multiple Email Addresses for New Mail At Once25/11/2011How to Force Internet Explorer to Always Use Google Chrome03/07/2009How to Remote Control your Windows PC with Email or SMS26/03/2012Learn to Pronounce Difficult Words with YouTube Videos29/05/2012Create a Time-Lapse Movie with Google Street View How to Write a Web Slice for Internet ExplorerUse Regular Expressions to Find Anything in your Gmail MailboxHow to Write an IE 8 Accelerator for your WebsiteFind Websites that are Copying your ContentSend HTML Emails with Gmail and Google DocsHow to Connect Two Wireless Routers TogetherFAQTwitterNewsletterRSS© 2004-2012 Digital Inspiration.The content is copyrighted to Amit Agarwal and may not be reproduced on other websites.↑ Back to topView the Original article
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