Why Your PPC Ads Must Meet the True and Positive Needs of Prospects

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

When you think about it, search is really one of the most fundamental human activities. Pretty much everything we do, say, and think about is a form of search: an attempt to scan our environment to get what we need from it. So if we want to become effective search marketers, it behooves us to understand the urge to search in a more global context.

Unmet Needs: The Engine of Search

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