Citation Neighborhoods: How to Gain a Local Search Monopoly

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

One phrase that has been ubiquitous when discussing offsite SEO tactics for the past decade is “link neighborhoods.” There have been countless articles, presentations and graphics describing what they are, how to identify them and how best to determine what your neighborhood is so you can focus your link building efforts there.

While most recent articles focus more on how to prevent your site from being associated with bad neighborhoods, trying to associate your site with good neighborhoods is still considered a best practice.

With the advent of local search rising in importance over the past six years, citations have been rising in importance.

There are many tools available to help you mine the citations, but it's quite easy to categorize them into neighborhoods similarly to how links exist. Let's look at some examples of citation neighborhoods, and tips for how you can take advantage of them.

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