Green

Friday, May 31, 2013

keyword placement tracking in search engines

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what software is available to track search engine placement for my keyword lists? (google, yahoo and MSN specifically).

i'm not looking for a web based product, but something i can run on my desktop?

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EasyBuckets - Is this something you could see yourself using

This is definitely something something I could see myself using.

On the sales page I'd suggest placing small, relevant screenshots under each of the headings (collaborate, stay organized, etc.). There's a lot of scrolling to do before I can see a screenshot. Those are usually the first things that get people interested in an app like this.

The striped background on the demo is very distracting and makes the text at the top right difficult to read. Apart from this the client interface is very simple and very self-explanatory.

Good luck with it. :)


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Can I apply adsense fro Sub-domain name?

Actually you can apply to AdSense with sub-domain, but since you already have a domain name then why you want 2 AdSense accounts ?

Let say that your domain is (example.com) assigned with AdSense account, then automatically and because you authenticated it before , all the example.com subs are eligible to your existing AdSense account.

AdSense for Youtube.com is another case similar to your question.

I started applying to AdSense with a sub-domain and a blogspot blog .


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Thursday, May 30, 2013

Want some Ideas for MLM product

Sure, there are problems, obstacles, challenges and rewards with every business...
however, until the target market is defined, the chance of success in any venture is greatly diminished.

Three of the most important considerations for MLM are:
1) The Market
_ opportunity seekers and/or product consumers
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_ must be able to sell for 12 times cost (or more) to cover commission/bonus payout
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Best of Success!


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Bruce E. Whitacre: 6 Artists on their Road to Broadway and Engaging Audiences: Here, Now and Then

Bruce E. Whitacre: 6 Artists on their Road to Broadway and Engaging Audiences: Here, Now and Then HPFB.init();
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Featuring fresh takes and real-time analysis from HuffPost's signature lineup of contributorsHot on the BlogFran DrescherBianca JaggerMelinda GatesSen. Kirsten Gillibrand Bruce E. Whitacre
Executive Director, National Corporate Theatre Fund (NCTF)

GET UPDATES FROM Bruce E. Whitacre   74 6 Artists on their Road to Broadway and Engaging Audiences: Here, Now and Then Posted: 03/08/2013 10:43 pm Follow , , Corporate Philanthropy , Daryl Roth , Heather Hitchens , Molly Smith , Paul Colaizzo , Santino Fontana , Arts Education , Broadway , Drama , Musicals , Non-Profits , Olympia Dukakis , Ubs , Arts News
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When you gather the most interesting people in the theatre business at this moment in time to talk to leaders in the arts and corporate sector, it is remarkable to witness the common threads that tend to emerge, especially the importance of community engagement.

Last week's tenth edition of the National Corporate Theatre Fund's Broadway Roundtable provided an unmatched glimpse into on the mind of today's leading players in theatre both on-stage and off.

This distinctive event, organized with great support from UBS, draws interest as a result of the panel of interdisciplinary artists and experts, and this year's was very intriguing: Olympia Dukakis, fresh from Elektra at ACT in San Francisco; Heather Hitchens, Executive Director of the American Theatre Wing; Santino Fontana, who opened a couple of days later as Prince Charming in the new Rogers & Hammerstein's Cinderella; Molly Smith, Artistic Director of Arena Stage in Washington, D.C.; Daryl Roth, producer of many Pulitzer and Tony Award winning shows, whose Kinky Boots started performances that weekend; and Paul Downs Colaizzo, the writer of Really Really, one of the Off Broadway sensations of the current season.

While we never know who will finally wind up on the panel, inevitably a common thread tends to emerge. Last year, as we launched our Impact Creativity campaign for arts education, that topic really came to the fore. This year, it was easy to see that creativity and community would be the common threads. As the creator and co-organizer of the Tony Awards, the American Theatre Wing gives back to the national theatre community on and off Broadway, in and out of New York, through grants and programs like their "Working in Theatre" video series. Heather explained that this is all about the theatre industry being one big ecosphere and very interdependent.

Daryl Roth told us about how seeing the film of Kinky Boots at Sundance several years started her on the journey of producing this musical version, which at its core is a story about people finding their true identity. For all of her shows, especially The Normal Heart a couple of years ago, community outreach has been critical to not only building the audience, but also making sure the play or musical has a maximum impact.

This issue of identity and finding a place in the world takes many nasty turns in Paul Downs Colaizzo's Really Really. He described how grateful he was that a regional theatre, Signature in Arlington, Va., took a chance on the play last season and enabled it to make a move to New York with the benefit of a prior production. Written six years ago when he was 21, the play chronicles a group of college students grappling with the consequences of an alleged date rape. Class, gender, harrowing stakes in today's new economy all combine to propel the characters in surprising directions. Really Really marks the arrival of a new generation's voice on the theatre scene.

2013-03-08-bway.jpgSantino Fontana, Paul Colaizzo, Heather Hitchens and Bruce Whitacre at the NCTF Broadway Roundtable Molly Smith just announced an amazing season next year at Arena. I asked her what most drove her decisions, and she said it was all about history this time. This is especially true when it comes to The National Civil War Project they announced, along with three other theatres last week. With plays about Paul Robeson, Camp David and more, the season illustrates Arena's sense of place and time in Washington.

For individual artists like Olympia Dukakis, an embracing view of engagement also comes through. As a past theatre manager, acting teacher and nationally prominent film and television star, she said one of her real concerns right now is how American actors are performing the classic Greek plays. "They imitate the British," she says. She also wants actors to have more technique and grounding so that they are not just vehicles for a given director's vision, but bring something fundamental to their characters in their own rights. When I asked why she keeps coming to the theatre in these classic roles, she said, "I want to be shaken. I don't do it for fun."

Santino Fontana recounted how the mentoring and training at The Guthrie Theater in Minneapolis grounded him and launched his career. The diversity of plays produced--Greek, Shakespeare, contemporary -- offered great preparation. He did his undergraduate degree at the Guthrie's program, and then stayed on for two years to act at the theatre before moving to New York, where he has since won acclaim in Sons of the Prophet, Billy Elliott, and The Importance of Being Earnest.

Since last week, Paul's next play has been announced at Signature Theatre in Arlington; Santino opened to positive reviews in Cinderella; Kinky Boots has had a bravura first few performances, and the theatre world keeps turning. We think about the economics, the management, and the education, all about the theatre so much. It's a privilege to spend some time reveling in the art itself. Thanks to UBS, and thanks to our panelists.

 

Follow Bruce E. Whitacre on Twitter:www.twitter.com/BEWhitacre

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Gearing Up For Conference Season

It is that time of year again and the final touches are playing out for my upcoming conference appearances. The following list is for confirmed conferences but there are a few more floating around that I’ll add to the list once things are finalized.

Conductors-Guild-Conference-2013I’ll be serving in an official capacity as a Conference mentor as well as working with those interested in setting up member profiles at the Guild’s recently redesigned website. The member profiles are one way the Guild is using its online presence to enhance the value of membership and inspire mission driven activity (sample #1, sample #2). I’ll be working directly with members to help set up their profile and answer their questions about PR and promotion in the highly competitive field of conducting.

Registration Info: http://www.conductorsguild.org/conference/registration-info/ 

OCSM logoI’m honored to be OCSM’s keynote speaker where I’ll be discussing Fourth Generation theory and how it applies to the North American orchestra field as well as the conference theme of Looking To The Future.” In addition to the keynote address, I’ll be participating on several additional panels over the course of the conference, all of which will focus in one way or another on the conference’s key areas of focus:

pro-active solutions to problems facing Canadian professional orchestras;to the future of symphonic recording and our media presence;issues of human rights in a changing workplace;the creation of a new generation of orchestral leaders and advocates.

nampI’ll be serving as a speaker for Ceci Dadisman’s panel Winning Websites – Engagement-Driven Solutions. any chance to work with Ceci is a genuine treat and I’m looking forward to working with fellow panel speaker Guillaume Therien, Director, Sales & Marketing at Opéra de Montréal. The date, time, and final panelist are TBD and the current panel description is as follows:

Your website is not only the first impression you give to prospective patrons but also an important part of any marketing initiative. How do you create an engaging experience that not only educates and inspires but also maximizes conversions? We’ll look at recent website redesigns that have had positive results as well as data on best practices. Learn tools and tactics that you can use on your organization’s websites that will make it more successful and engaging.

NAMP 2013 registration opens June 26. http://www.artsmarketing.org/conference 

If I’m not appearing at a conference you’re attending, you should contact them ask why; you never know, it may not be too late.

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house. I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why. In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, and love a good coffee drink.

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Avalanche End Blackhawks' Point Streak: Colorado Beats Chicago 6-2

DENVER — The best start in NHL history is over. The Chicago Blackhawks finally left the ice without a point.

The Blackhawks were stunned 6-2 by the struggling Colorado Avalanche on Friday night. It was their first loss in regulation and ended a remarkable run in which they earned at least one point in their first 24 games, an NHL record.

Matt Duchene scored four points and Ryan O'Reilly got his first goal since his contract dispute was resolved more than a week ago. O'Reilly assisted on another goal in a four-goal onslaught in the second period that turned a 1-1 tie into a laugher.

The Blackhawks (21-1-3) hadn't lost in regulation since a 6-1 rout by Nashville on March 25, 2012, and their last loss in regulation on the road came more than a year ago, with a 5-1 defeat at St. Louis on March 6, 2012.

Dating back to last year's regular season, the streak was 30 games.

Chicago's overall points streak was the second longest in NHL history. The 1979-80 Philadelphia Flyers set the league record with a staggering 35-game unbeaten streak that included 25 wins and 10 ties – all in the same season.

Duchene, John Mitchell and Jamie McGinn also put pucks past Corey Crawford in the second period for the Avalanche, who had lost six of their previous seven, including a 3-2 heartbreaker at Chicago 48 hours earlier.

Crawford (11-1-3) allowed five goals on 19 shots before being replaced in net by Ray Emery to start the third period.

Semyon Varlamov had 30 saves for Colorado.

The Avalanche nearly ended the spectacular streak in Chicago on Wednesday night before the Blackhawks pulled out the win when Daniel Carcillo scored the tiebreaking goal with 49.3 seconds left. Chicago was skating without three key forwards and playing its second game in two nights then.

There was no such comeback Friday night at the Pepsi Center, where a good portion of the sellout crowd was rooting for the Blackhawks, who hadn't allowed more than four goals in a game this season.

The crowd chanted, "End of streak! End of streak!" over the final minutes.

Bryan Bickell's goal with 11:07 left made it 5-2. He nearly scored again from the same spot 90 seconds later, but Varlamov smothered the shot.

The teams got into a scuffle with 5:04 left after Bickell squared off with Gabriel Landeskog, who had checked Duncan Keith in the back.

P.A. Parenteau's 10th goal of the season made it 6-2.

Chicago's Jonathan Toews got the scoring started when he knocked the puck past Varlamov after a turnover on a give-and-go with forward Marian Hossa, who returned from an upper-body injury.

Colorado (9-10-4) tied it when Paul Stastny, who was between the circles, tipped a pass from Duchene into the net. It was a rare power play goal for the Avalanche, who came into the game ranked 29th in the league with just 82 shots when skating with a man advantage.

Duchene's goal between Crawford's legs made it 2-1. Just 33 seconds later, Mitchell scored on an assist from O'Reilly, who was signed to a two-year $10 million deal last week after the Avalanche matched Calgary's offer sheet following a nasty contract dispute.

O'Reilly's goal came on a slap shot from the top of the right circle 4 seconds into another power play. Duchene set him up with a pass after Stastny won the faceoff.

Duchene got his third assist when he dug out a loose puck from the boards in a scramble with Keith and kicked it out to McGinn, who put made it 5-1.

The Blackhawks' run comes with somewhat of an asterisk because they actually lost three games along the way – all in shootouts. Under NHL rules, that's still worth a point, but that makes it different from what the Flyers accomplished nearly a quarter-century ago.

During that streak, Philadelphia won 25 games and tied 10. There was no overtime until the playoffs, and the shootout was still a far-off creation. If the teams were tied after 60 minutes, that's how it ended. Each got a point.

Nowadays, both teams still receive a point if the game is tied at the end of regulation. Then, the team that scores in a five-minute, four-skaters-a-side overtime period or wins the shootout gets an extra point.

NOTES: Avalanche defenseman Erik Johnson returned to the lineup after missing 11 games with a head injury. ... Chicago RW Michael Frolik returned from an illness that sidelined him for two games. ... The Blackhawks were without forward Patrick Sharp, who left Wednesday's home win over the Avalanche with a shoulder injury after being checked along the boards by Colorado's Ryan O'Byrne. ... The Avalanche matched their season high for goals.

___

Follow Arnie Melendrez Stapleton on Twitter: http://twitter.com/arniestapleton


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Large Explosion Reported In Kabul During Hagel Visit

KABUL, March 9 (Reuters) - A blast was heard in the Afghan capital Kabul on Saturday during a visit by U.S. Defense Secretary Chuck Hagel.

The explosion was heard near the Afghan Defence Ministry, said a defence official. An ISAF spokesman said Hagel was nowhere near the explosion. (Writing by Michael Georgy; Editing by Jeremy Laurence)


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Wednesday, May 29, 2013

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There’s A Reason Why So Many Of The New Model Discussions Are Dead-ends

We hear the term “new model” so often these days that it almost guaranteed to produce eye roles, sighs, and mass shoulder slumping. But I’m going to let you in on a little secret: all but a handful of new-model conversations are really just the same old-model wolfs in new-model sheep’s clothing.

Adaptistration Guy 008Simply put, those old school discussions are more about gaining dominant control than sustainability, structural deficits, artistic excellence, or any other popular spin points (a topic we explored in greater detail in an article from 2/28/2011).

There’s always a stakeholder that claims to be fighting for the future of the organization because s/he cares about the mission, community, etc. But the part you might find curious is why are those same people willing to tear an organization apart in order for the opportunity to prove that their theory is correct? Why not simply leave and start up a new performing arts organization using a model believed to be most successful?

If the idea has merit and is implemented properly, then it will likely thrive.

There are good reasons why we don’t see vast swaths of board members, musicians, and yes, even groups of arts administrators strike out on their own by embracing a startup mentality and founding a new performing arts organization. My professional intuition as someone who has built multiple successful startups (both arts oriented and not) is the models proposed simply aren’t as capable of producing the expected results as purported.

Consequently, it’s easier to take the fight internal and pound a square solution into a decidedly round institution.

To get an idea of just how much disconnect exists between genuine startups and perceived ideas about how most new model would operate, check out a terrific article from 4/30/2013 at geekwire.com by Clayton Weller titled Why every artist should work at a startup (h/t You’ve Cott Mail).

What’s particularly useful in Weller’s post is the differences in internal work culture and the focus on growing an audience. But I’m curious to hear what you think so go give Weller’s article a read and weigh in with a comment.

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house. I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why. In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, and love a good coffee drink.

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5 Ways to Keep You From Looking Clueless on Social Media

Your social media accounts are an extension of your business. They are extremely important advertising avenues that are both efficient and do not cost much. Social media advertising can affect the intake of new and old customers as well as provide a platform to show others who you are in the community and what services you provide.

When you struggle with even one of your accounts, often you may see a reduction of visitors to your site or business. This is why keeping your social media accounts not only going but active is imperative to a successful content marketing strategy.

Social Media AccountsOne of the easiest ways to aggravate a customer is to not respond to an inquiry. You want to encourage them to seek out information privately, in some cases through personal messages. Should they encounter a problem, you do not want it posted all over your Facebook wall or Twitter page. Instead, it is important to deal with each situation privately and personally.

If they send you a message and you do not respond, they will take their problem more publicly. Even though you do not mean to ignore your customers, it can happen if you do not check your business page messages consistently.

One of the best strategies to ensure you are regularly checking your messages on your social media business page is to set up certain times every day to do a quick check. You should check messages more than once a day. Not every customer is going to want to wait 24 hours for a response. Try checking messages once in the morning and once later on in the afternoon. This enables you to stay on top of situations before they escalate into anything bigger.

The old saying is true, “You can catch more bees with honey than vinegar.” When you read a negative comment on your social media business page, your first thought is to defend your company. While this may make you feel better, other customers may see this and think you are attacking customers.

Social Media Business Page

Sometimes, it can be difficult to be the bigger person, but if you want your business to be successful and flourish, you are going to have to suck it up and respond generously. This also provides a great opportunity to check social media background checks before you go responding back to any negative comment.

Do not hesitate to acknowledge positive comments as well. It is much easier for a customer to come and complain about a business than to say something nice about them. By responding to positive comments that are posted on your business page, you are showing the customer that you appreciate them.

Everyone likes to receive a message personally from a business they like. It is not only important to respond to comments, but you also need to address them. Do not just leave a quick thank you, but give a more personal response. You may be busy with other business issues, but if you do not take the time to address comments, you may find yourself with more free time than you would like.

Spelling mistakes can make you look careless on social media today. Take the time to go over everything you are going to post on any of your business pages. One of the worst things you can do is consistently post spelling and grammar errors and expects customers to enlist you for writing services.

If you can make the mistakes on your business pages, then customers will believe you would do it with their work. There are many services you can run your posts through to automatically check for spelling errors. These are quick and do not take but a few minutes.

No one wants to do business with a “Debbie Downer” all the time. When they seek out your help, they want encouragement and support from you. Make sure you stay upbeat and positive all the time. Even during rough situations a positive attitude can be contagious and turn an entire situation around this is a great social media example. By encouraging others and motivating people, they will begin coming to you more often to seek out that attitude that they themselves are looking for.

A bipolar business page can turn off customers. They want to come to your business page with certain expectations. When you deliver content that makes no sense, customers can get flustered. Make sure the content is relevant to your business. It is ok to throw in a funny joke to keep the mood light, but make sure anything you post is politically correct and would not upset a customer. Be thoughtful in your postings and post things that can attract customers and sales.

The key to social media accounts is using quality social media tools and trying hard to not make mistakes that could ruin your image. If you follow these steps, then you’ll do great at not screwing up your social media image. What are your thoughts on this?

Tagged as: social media accounts, social media business page


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