LinkedIn's new ways to drive targeted traffic

Posted on 24 April 2010 by Oleksiy Synelnychenko

Parts of social media has become one of the best ways to drive traffic to your site and contribute to your overall Internet marketing strategy. Site owners have effectively used Facebook and Twitter for online marketing by placing back links within the content of their social networking posts. The use of LinkedIn, on the other hand, was not in a very high demand of online marketers, because these professionals-oriented social networking site with approximately 65 million members had no effective tools to large numbers of visitors to your landing pages. Things will change drastically from now on, after LinkedIn introduced a new series of sharing features.

LinkedIn announced on 21 April 2010, a number of changes in its news sharing options. These changes can benefit in your content distribution strategy and bring relevant LinkedIn members to your website or blog. Having regard to the fact that LinkedIn the highest average household income per user on other social networking site has, it is indeed, a very essential source for online business owners who invest in internet marketing.

So what's new in LinkedIn, and how it can benefit from your internet marketing?

Private vs public-members now have full control over what they share (everyone, your connections, a group or a specific individual) images and article extract-while posting an article or news on LinkedIn and including a url, LinkedIn will automatically scan the url and trek thumbnail images or article experts and place it in your post (like Facebook does now). In this way you will have more chances that someone will click through your shared content.Ability to see and your LinkedIn post-very practical function to correct the grammar mistakes and make your post look perfect before you go live.Easy re-share option-like what you are reading? You have a chance to get the content easily re. LinkedIn also introduces off-site sharing function (as you sometimes Twitter share button on many blogs).The URL shortener (Lnkd. in) – a new addition to LinkedIn's Twitter integration.Attribution-the re-shared article will give credit where credit is due by something that you re due to the person who shared with you.Shared items on your profile-members can opt for the disclosure of selected shared items on their profile that professional interests and expertise will expose. Parts will often keep members profiles new and relevant.

About the author: Oleksiy is the founder of ArtDriver. He often takes the lead as the SEO expert about controversial projects, he faced his hands-on with the latest trends. He is enthusiastic about inbound marketing. In his spare time enjoy Oleksiy to play guitar and spending time with his family.

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This entry was posted in technology news, Web & SEO know-how and tagged internet marketing, LinkedIn, news sharing, targeted website traffic. Bookmark the permalink. Danille http://www.Squidoo.com/Traffic-Travis Abe

Hey good post! Just curious, how effective is search engine optimisation by means of promoting a product or service offline. I see pages on a regular basis to promote a web based usually product (book, amazon.com and many others), but if I need to say a Sun studio – promote is the web an effective way to do this? Do you know examples of this? Anyway, upfront thanks for all the help.

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