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Kevin Ducoff: 5 Companies Transforming the Mobile Industry

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Kevin DucoffWriter and researcher

GET UPDATES FROM Kevin Ducoff   Like 17 5 Companies Transforming the Mobile Industry Posted: 04/25/2013 5:27 pm Follow   On The Move , Apps , Technology , Technology News
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It's no secret--the mobile app industry is booming, and that means tons of new companies are cropping up to provide the latest innovations in mobile technology.

With nearly six billion mobile subscribers worldwide--that's 87 percent of the world's population--and 300,000 apps developed in just the past three years, it's no wonder entrepreneurs are looking to jump into the booming market. A few key startups have emerged in the industry, latching onto the opportunity to innovate with new technologies and potentially create a major name for themselves in the coming years.

Check out these five promising companies that are already transforming the mobile industry:

1. StartApp

StartApp, a mobile search engine specializing in the monetization of Android apps, recently landed $4.3 million in startup funding. The Israeli startup, founded in 2010, partners with app developers to help them to monetize their free applications.

Here's how it works: when users download a StartApp-integrated app, a new search icon appears on their home screen. Whenever the icon is used for a search, StartApp generates revenue, and developers get a cut. In July 2012, StartApp announced its platform had been downloaded half a billion times. As more and more developers look for ways to profit from the mobile boom, StartApp is one company helping along the way.

2. Codename One

With a variety of mobile platforms available--from the iPhone to Android to Blackberry--developers often struggle to create apps that work across each different device.

That's why Codename One has developed open-source software to save developers the time and resources it takes to get their apps launched. The software allows developers to write code for a mobile application only once in Java and have it work across all platforms--iPhone, Android, Blackberry, Windows Phone 7, and J2ME devices. By streamlining the code writing process, Codename One is helping entrepreneurs to dramatically improve their mobile efforts.

3. Jibe Mobile

Founded in 2006 with $9.1 million in startup funding, Jibe Mobile previously offered a mobile app for sharing information on social networking sites. Since then, the company has shifted gears to focus on developing a platform for app developers to add real-time features to their apps, including video chatting, multiplayer social gaming features, and VoIP calls. The platform allows developers to integrate a video calling feature (akin to Skype) into their apps quickly.

With offices in London, Tokyo, Mountain View, and Dusseldorf, the company's global presence means it will continue to be a leader in mobile app development throughout 2013.

4. Trademob

Founded in 2010, Trademob is a startup that provides a mobile app marketing platform to help advertisers win high app store rankings for their apps. Boasting $15 million in startup funding, the company provides two different technologies to help app developers. One is tracking for mobile app marketing campaign to help developers learn where they're getting traffic--email, Facebook, websites, etc--to better understand their performance. Trademob also offers optimization technology that helps developers to increase ROI.

By helping to make apps more visible in the overcrowded market, Trademob is helping companies to snag more downloads and win active users.

5. Flurry

Launched in 2005, Flurry helps companies to build, measure, advertise, and monetize their mobile applications. The company boasts $50.5 million in total startup funding and has offices in San Francisco, New York, and London. It also recently acquired startup Trestle.

Flurry's AppSpot platform helps developers to generate advertising revenue for their apps. It leverages a data set collected from an impressive 700 million mobile devices each month through Flurry Analytics. By helping app developers to better target their key audiences, Flurry stands to dramatically impact the monetization of the mobile app industry.

As the mobile market gains steam, these are just a few companies that serve to revolutionize the way we develop, market, and monetize our mobile apps. Keep your eye on these companies as they continue to innovate in 2013.

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How to Create Websites Optimized for Mobile

Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India, this is already the case.

If you're not tapping into this market on the move you're missing out. And the "expectation gap" for mobile performance is also growing quickly, with mobile users expecting faster load times and sites optimized for handheld devices. A survey by mobile and web performance management firm Keynote Systems Inc. found that 64 percent of smartphone users in the U.S. wanted a site to load within four seconds, with 16 percent of respondents saying they would not return or wait for a site to load if it takes too long. After loading times, non-optimized sites were the second biggest gripe.

Clearly it's not always enough to have a single website that can be accessed from mobile and desktop browsers alike. Mobile users expect a different experience from the one they'll get on your standard website. There are some relatively simple steps to help ensure they get what they want.

Simplify Your Design

The small screen size of mobile browsers demands a different approach to desktop website design. Clear, simple designs work best, preferably in a single column, as most users don't want to be scrolling sideways across a page as well as up and down. Pages should not be cluttered or crammed with too much information. The use of white space can help achieve a clean, unfussy look and make your mobile-optimized site clearer and more navigable.

Optimize Your Content

Before adapting your content you should consider what visitors actually want from your site. Most people do not casually surf the web on mobile devices the way they do on desktop. Instead, they tend to visit sites with a particular aim in mind. This may be to check the prices of your products, to find directions to your store, or to find a specific piece of information depending on the nature of your business and site.

Almost invariably, they don't want to read a lengthy mission statement, detailed staff biographies, or learn that you're a great equal opportunities employer. By all means include links to the full version of your website where you can cram in as much information as you like. When thinking of mobile usage, however, think primarily of functionality.

Make Navigation Easier

Users do not want to be clicking through numerous pages and it's usually best to put the most important information and functions on the opening page where possible.

When other pages do have to be accessed you should make the process of navigation as simple as possible. Don't forget that the small screen size of mobile browsers is not ideally suited for clicking on small items. Many mobile devices use a finger as the primary input device and this can be considerably less accurate than a mouse cursor when it comes to clicking the correct button or link. Clearly marked, reasonably large buttons are generally far better than tiny hotspots, clickable images, or embedded text links.

Similarly, it can be useful if you minimize the amount of text a visitor has to enter in order to achieve her goal. Using dropdown menus, checklists, and pre-populated fields as a means of data entry can all help minimize the amount of typing a visitor has to do on a small handheld keyboard and streamline the visit.

Minimize Load Times

If you've already simplified your design, that will also reduce load times. But there are a number of additional things to bear in mind. Flash might be great for regular websites, but too much animation can have a major effect on load times. Not to mention the fact that Apple products do not support Flash at all - a big deal considering the iPhone is 30 percent of the smartphone market. Java can also be a huge drag on load times. It's often better to simply do away with animations and automatically-starting video and audio effects altogether.

Large, high-resolution images can also affect load times. Consider whether all your images are necessary. Do they add anything essential or are they just decorative? Ensure any images you do use are sized and optimized for the mobile format.

Make Your Brand Recognizable

Your mobile-optimized site is likely to be considerably different to your regular site, but a customer who visits both should still feel they stem from the same source. Logos, tone of content, and other branding elements should carry over from one site to the other. This will help to make a strong impression on new visitors and add a sense of familiarity to repeat customers - the single most important asset a business can have.

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Remotely Send Web Pages to your Mobile Device

Send live URLs to your mobile device and control them remotely without the need for the user to reload anything.

Framote is new tool that helps you share “live” URLs that can be controlled remotely.

To get started, you can specify any website – say cnn.com – and Framote will create a unique URL for that site. You can share that URL with a group of people and everyone will see the same website on their screens. If you update the underlying website at your end, all the other screens are refreshed automatically.

The service is especially useful for testing responsive designs. You can have the main website on your desktop computer and load the corresponding Framote URLs on your tablets and mobile phones. If you open a different page on your desktop, the mobile screens are updated automatically.

Internally, Framote embeds the source website into an IFRAME and makes an AJAX request to check the actual URL every few seconds. If the source URL has been modified, the IFRAME’s source attribute on the client’s screen is updated almost instantly. The Framote dashboard will also show list of IP address and devices that are accessing your unique URL.

« Find the Top Tourist Attractions of a City with Googleabout the authorAmit Agarwal (@labnol) is a personal technology columnist and founder of Digital Inspiration, a widely-read tech and how-to blog since 2004. He also wrote this book. Email: amit@labnol.org Topicshow-to guides apple ipad adobe pdf google docs dropbox facebook twitter wordpress youtube google adsense india inc. screencasting software tips presentations gmail



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FTC: Mobile App Developers Still Failing to Protect Kids

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

The Federal Trade Commission (FTC) has issued a report on mobile apps for children that criticizes their trampling of kids' privacy. The FTC report, "Mobile Apps for Kids: Disclosures Still Not Making the Grade" (PDF), follows up its first report on the subject – and like nearly all sequels, it's bad.

There isn't much positive news about apps aimed at and used by children, and the FTC wants to see industry take more of a role in protecting the young and less of a role in taking money from their parents' wallets.

"While we think most companies have the best intentions when it comes to protecting kids' privacy, we haven't seen any progress when it comes to making sure parents have the information they need to make informed choices about apps for their kids. In fact, our study shows that kids' apps siphon an alarming amount of information from mobile devices without disclosing this fact to parents," said FTC chairman Jon Leibowitz. "All of the companies in the mobile app space, especially the gatekeepers of the app stores, need to do a better job. We'll do another survey in the future and we will expect to see improvement."

The report involved a study of hundreds of apps from the App Store and Google Play and the sorts of information that they provided in their disclosures. If the researchers could find the disclosures what they found was usually pretty disappointing.

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