The Secret to Reeling in Holiday Shoppers?

Part of your Web Presence & SEO Strategy is a Good Idea by Krista LaRiviere, gShift Labs

Every year, consumers break out their wallets on Black Friday and Cyber Monday and spend, spend, spend. Retailers splash out on big ad campaigns and promotions to attract holiday shoppers on those days, and all throughout the holiday season – because holiday sales represent about one-quarter of most retailers’ yearly sales.

But what if the real secret to capturing holiday sales isn’t steep discounts, national ad campaigns, and opening stores at midnight? Based on recent research of online retail sales during the four days after Thanksgiving, it appears one simple trick boosted sales for many retailers: retargeting.

According to ComScore, consumers spent $4.8 billion online during the four days after Thanksgiving.

View the Original article